Audience Theory: Life Matrix Theory

I have created a Pixton with captions and images to easily explain the Life Matrix. I have applied the Life Matrix theory to my groups potential song choice - Desire by Years and Years. Due to the genre, being a dance/ pop song, I believe that our audience for this song will be people who fit into the tribe wired or fun/atics categories. I think this because the song is connected to the young as the style of music is synth based and young people like mainstream chart music. Years and Years' previous song 'King' reached number one in the chart. The kind of music they make is typical of the club song.