Me, Georgina, Ellie, Ryan and Calum all worked together to produce a 'Happy' Music Video inspired by Pharells' famous song. We had a fun time producing it, and it was done to show we know how to loosely follow conventions used in music videos - like close ups and dancing, singing along in some moments also.
Wednesday 8 July 2015
Friday 3 July 2015
Analysing my groups choice of Music Videos.
My media group all chose music videos that they felt were good, or creative and I have chosen to analyse a few of these to help me pick out key features and techniques used in successful music videos, to help me when creating my own.
Lana's video is one I admire, not only does the vintage feel of the video match the song perfectly, the way the video tells a love story is something that appeals to me and that I would watch again myself.
The quick cuts between shots of Lana, then the video of a rose blooming could show how Lana and the rose are similar, both being beautiful and associated with love. I love the quick cuts between the shots, and it is something I would use myself in my own music video, because I feel if it was too long a shot of Lana singing, some people - not myself as I find her fascinating - could potentially get bored.
As well as this I love the positive shots, of girls swinging and dancing together, showing friendship. Which does contrast the sad tone of the song, however it is done very cleverly and works well. Lana could have chosen to be sat down, use dark shots to reflect the dark meaning and tone of the song, however her light coloured clothing, and bright floral type cuts, represents how she's different to other artists.
Finally for this video, I admire the shaky shots, showing that she is not trying to be perfect with this music video. Despite her gorgeous looks, and impressive voice, the video could reflect her individuality. She knows not everyone will appreciate the style of the video, it differs to typical singers videos like Beyoncé, Nicki Minag and Taylor Swift, however we get the impression that Lana is okay with this, and accepts and embraces herself as an artist.
This video tells the story that the song itself tells, and perfectly fits the lyrics which I think is good as some songs don't relate to the lyrics at all - such as the Lana Del Ray video I just analysed.
There are lots of close up shots of the lead singer, looking mysterious and lip synching the lyrics. This creates the mystery that is later revealed within the song by the lyrics "Haven't you people ever heard of closing the god damn door!" and we learn that there has been an affair, which the lead singer shouts at the wedding of the groom and bride. I think this shot is useful as we don't see the lead singers eyes, and are solely focused on his lips and the words he is saying.
Another shot that is used within the music video is the two shot, of the lead singer and the bride, this shows the singer taunting the bride, as she has cheated on her soon to be husband. The stern look in the brides face shows how she's angry at the fact she's been discovered. I like the two shot and how its used to convey two different emotions, disgust and anger.
A final shot that is used in the music video is a shot of a haunted style house, with an establishing shot and loads of zombie style characters surrounding it. I like this shot as it shows the house and the dark side of the song.
Lana's video is one I admire, not only does the vintage feel of the video match the song perfectly, the way the video tells a love story is something that appeals to me and that I would watch again myself.
The quick cuts between shots of Lana, then the video of a rose blooming could show how Lana and the rose are similar, both being beautiful and associated with love. I love the quick cuts between the shots, and it is something I would use myself in my own music video, because I feel if it was too long a shot of Lana singing, some people - not myself as I find her fascinating - could potentially get bored.
As well as this I love the positive shots, of girls swinging and dancing together, showing friendship. Which does contrast the sad tone of the song, however it is done very cleverly and works well. Lana could have chosen to be sat down, use dark shots to reflect the dark meaning and tone of the song, however her light coloured clothing, and bright floral type cuts, represents how she's different to other artists.
Finally for this video, I admire the shaky shots, showing that she is not trying to be perfect with this music video. Despite her gorgeous looks, and impressive voice, the video could reflect her individuality. She knows not everyone will appreciate the style of the video, it differs to typical singers videos like Beyoncé, Nicki Minag and Taylor Swift, however we get the impression that Lana is okay with this, and accepts and embraces herself as an artist.
This video tells the story that the song itself tells, and perfectly fits the lyrics which I think is good as some songs don't relate to the lyrics at all - such as the Lana Del Ray video I just analysed.
There are lots of close up shots of the lead singer, looking mysterious and lip synching the lyrics. This creates the mystery that is later revealed within the song by the lyrics "Haven't you people ever heard of closing the god damn door!" and we learn that there has been an affair, which the lead singer shouts at the wedding of the groom and bride. I think this shot is useful as we don't see the lead singers eyes, and are solely focused on his lips and the words he is saying.
Another shot that is used within the music video is the two shot, of the lead singer and the bride, this shows the singer taunting the bride, as she has cheated on her soon to be husband. The stern look in the brides face shows how she's angry at the fact she's been discovered. I like the two shot and how its used to convey two different emotions, disgust and anger.
A final shot that is used in the music video is a shot of a haunted style house, with an establishing shot and loads of zombie style characters surrounding it. I like this shot as it shows the house and the dark side of the song.
Thursday 2 July 2015
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